The journal · education first
Know what you take.
Our promise is deeper knowledge, not louder claims: what each ingredient is, how the forms differ, what the law lets anyone say — and what it doesn’t.
EDUCATION · LIVE DRAFT
What a “GB-authorised claim” actually means
Why every health statement on this site is worded exactly the way the law wrote it — and why that protects you.
JULY 2026
EDUCATION · IN DRAFT
Magnesium, three ways: malate, glycinate, taurate
Three forms, one capsule — what each form is, and how to read a magnesium label.
NEXT IN THE SERIES
GUIDES · IN DRAFT
The ten goals, explained
How we organised 59 formulas into ten goals — and how to find yours in under a minute.
NEXT IN THE SERIES
BEHIND THE BRAND · IN DRAFT
Why we publish our postage costs
Nobody ships anything free. What honest delivery pricing looks like, in numbers.